Meet Our Members: Soraia Letra, chapter co-leader of RaizUp Portugal

Meet Soraia Rodrigues Araújo Letra, Chief Business Development Officer at YieldPlanet and chapter co-leader for Raizup Portugal.

What are your superpowers?

I have a combination of technical (sales, marketing and languages) and soft skills (which include creative and forward thinking, adaptability, integrity and negotiation skills). I’m a high-spirited person whose superpower is resilience! I also have the ability to blend seamlessly and re-invent myself when needed.

How do your strengths play into the work you do?

These hybrid strengths are useful especially in commercial settings. I’m currently responsible for building and maintaining a network of partners globally and these skills are tremendously helpful to fortify fruitful, long-term partnerships.

Every relationship is unique and I have the capacity to put myself in the shoes of my channel partners. The channel is embedded with complications – being positive and a flexible thinker allows me to always pinpoint a specific issue with a solution and to construct an action plan to deflate the problem without causing a stir.

Enthusiasm makes it easier to solve problems swiftly and thoroughly.

Imagine your best hotel experience – what does it look like?

When I think about the best hospitality experience, I imagine a charming and cozy property in a secluded place by the sea.

“Sense of Place” is key. It should be a genuine place that is composed and furnished with the works of local artisans and with fresh and native flowers or plants.

Wellness treatments tailored to the guest’s state of being, breakfast delivered to a private terrace overlooking the sea and the restaurant’s cuisine evoking the essence of the region. Can’t think of anything better than this!

What brings you the greatest joy at work?

I feel very lucky that my job gives the opportunity to be creative on a daily basis while allowing me to generate ideas. Putting these ideas into action brings me twice as much joy. Seeing results is the icing on the cake.

I also like to celebrate the small things in life. I do the same at work and celebrate each “Rubik’s Cube” moment of accomplishment, regardless of whether it is just a task or a big project.

Your advice for women in hospitality and travel-tech?

Don’t be afraid to try new things – the first step towards achieving goals is stepping out of our comfort zone. Have ‘no-fear’ and be yourself – use who you are to your advantage. Forget that Tech is (still) male dominated – as time goes by, there are more and more of us! Remember, we are SHEROES! Enjoy the journey!


Connect with Soraia Letra and follow RaizUp on LinkedIn.

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