Meet Our Members: Marjorie Sundström, chapter co-leader for RaizUp Sweden

Meet Marjorie Sundström, Senior Sales Manager – The Sparrow Hotel and chapter co-leader for Raizup Sweden.

What are your superpowers?

I like to take on a challenge and try to be optimistic. When I decided to make the move to Stockholm, I began by learning Swedish online. 3 months later, I moved here and built a local network, 3 months after that, I began working at a landmark property with responsibility for new business development in the local market. This certainly pushed me out of my comfort zone but I that’s where I am at my best.

I am passionate about building strong brands to create a sense of belonging and engagement for staff and guests alike. It takes a great team to communicate the essence what your brand stands for resulting in a loyal community.

How do your strengths play into the work you do?

The COVID 19 Pandemic has been the largest crisis the hotel industry has ever seen. Instead of “sitting tight” to wait out the storm, I gathered hoteliers together to discuss how we can move forward together. This has allowed creativity to flourish.
A manager that I previously worked with taught me about just going for it and trying out new ideas. Some have saved us during this time, others we have learned from and adjust to move forward.

I went from working at a well established brand to creating a sales strategy for a completely new brand. I love to dissect the brand and find its true essence so that we can work together to make it grow. I might sound nerdy but that is so exciting!

Imagine your best hotel experience – what does it look like?

A genuine service to foresee my needs as a guest always impresses me. Simple things like making sure I can connect to the wi-fi if I’m working or acknowledging my children if we are travelling as a family go such a long way.

I’ve been lucky enough to stay at some amazing properties with my work so details in the design are always the cherry on top of a hotel experience.

What brings you the greatest joy at work?

When an idea clicks and we work together as a team to really make it a success.

Your advice for women in hospitality and travel-tech?

Surround yourself in a supportive network. Get a mentor who you can go to when you just want to bounce some ideas. I’ve had a mentor for over 10 years and I still go to him for advice.
Have courage, be curious, speak up and stand up for yourself.


Connect with Marjorie Sundström and follow RaizUp on LinkedIn.

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